domingo, mayo 13, 2007

Sabía que el arándano exportado a EE.UU. paga un fee para promocionar la demanda? Ahora quieren incluir a la frambuesa congelada de Chile

Según este interesante artículo, por cada arándano que los países del Hemisferio Sur exportan a EE.UU., hay parte del valor que va por ley al US. Highbush Blueberry Council para promover la demanda del fruto. Según dice en los últimos años permitió recaudar mas de US$500 000 por parte de arándanos importados. Saben eso los productores del Hemisferio Sur? Saben eso las cámaras que los agrupan? Que porcentaje del valor de la fruta va a estos fines? Sería interesante saberlo mas allá de que creamos que es correcto hacerlo para aumentar la demanda. Ahora los productores de frambuesa norteamericanos esperan hacer lo mismo con la frambuesa congelada importada de Chile para que también pague un porcentaje a la correspondiente fundación que promueve la demanda de esta fruta. Abajo la nota completa y mas abajo pueden dejar sus comentarios. Gracias.

No more free ride for foreign competitors.Raspberry growers want all to pay. Foreign competitors also would be assessed for research, That's the goal of a plan that would charge exporters who ship frozen raspberries into this country the same assessments for research and promotion that U.S. growers would pay.If USDA approves the proposal, it will be published in the Federal Register and the public will be invited to comment on it. If USDA decides that changes should be made based on the public comments it receives, a revised proposal will be published and public comments will once again be invited.If USDA decides to go forward with this, it will then issue a final rule, and a referendum on the rule will be held. For the referendum to pass, 51 percent of those voting must vote in favor of it.Krugman said the process would take at least 18 months.

The logic comes down to what many U.S. raspberry growers see as fairness. Why should they be paying hundreds of thousands of dollars to create new markets for their berries only to see exporters such as Chile and Canada - and the companies that are importing the offshore berries - reap the benefits without contributing even one penny? Why not have foreign and domestic players pay the same level of assessments for research and promotion?Faced with the same dilemma, blueberry growers solved the problem in 2001 by establishing a federal Research and Promotion Order. Last fall, they renewed support for it by a wide margin.Under the order, the same level of assessments toward research and promotion are levied on foreign and domestic blueberries.The strategy has allowed the U.S. Highbush Blueberry Council to add nearly $500,000 to promotion efforts in recent years, thanks to assessments on offshore fruit.During a recent meeting of the Washington Red Raspberry Commission, board members cast a unanimous vote in favor of petitioning the USDA to establish a federal Research and Promotion Order for frozen raspberries.Under the proposal, an assessment of up to 1 cent per pound would be levied on domestic and offshore frozen raspberries.
The money raised through the assessments would be used for research and promotion.Growers who produce less than a certain amount of processing berries would be exempt.In the United States, almost all of the processing raspberries are grown in Washington and Oregon, with Washington producing about 50 million pounds per year and Oregon about 10 million pounds.Imports come in primarily from Chile, but also from Canada. Together those two countries account for about 40 million to 50 million pounds each year.An assessment of 1 cent per pound on domestic and offshore processed raspberries would provide up to an additional $1 million for research and promotion.
"From most growers' perspective, the imports are here and will continue to come in, so why not assess them?" said Tom Krugman, development coordinator for the commission. "The biggest advantage is that it will help us grow demand for the product and open up new markets."He pointed to nutritional research as an example of what can be done."Consumers want to know not only that the berries taste good but that they're also good for you," he said. "Nutritional aspects are becoming more important. They're one way to differentiate the product" from other fruits.Krugman, who prepared the application for the order, will present the proposal to USDA officials on May 14. For many raspberry growers, the project offers hope that they'll be able to survive the steady flow of offshore berries coming into this country."We're in a do-or-die situation," grower John Vander Veen said during the recent commission meeting. "If this doesn't work for us, the importers will take us over.
"Offshore frozen red raspberries from Chile have hammered the industry, driving down prices and significantly cutting into domestic marketshare.Illegal dumping has been a large part of the problem. The Washington Red Raspberry Commission spent $650,000 in a successful lawsuit to stop Chilean exporters from dumping frozen IQF (individually quick frozen) raspberries in this country. In the past three years, it has spent $150,000 per year for administrative reviews required under such a lawsuit."This is an additional way to tackle the problem, although it doesn't rule the other out," said Bierlink, referring to lawsuits. "Most of them (Chilean exporters) aren't dumping, so we need to engage them in something like this so we can work together on this."Krugman agrees. "Right now, there is no legal forum where Washington and Chilean growers can talk about what we need to do to build the market," he said. "This is an umbrella we can all compete under. The benefit is that everyone will be contributing."Under the proposal, the assessments would be collected by U.S. Customs at the port of entry, thus guaranteeing a 100 percent collection rate.Once the money is collected, it would be forwarded to the U.S. Red Raspberry Council. Bierlink said the commission is petitioning USDA to form the council as part of the order. Council board members would likely include U.S. growers, importing companies, a human health scientist and a member of the public.

Nota completa
Fuente Capital Press Info

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